Product details

The global eyewear industry was traditionally dependent on sales in the physical retail stores. But direct to consumer online players such as Warby Parker were also gaining ground. The post-COVID-19 landscape changed many facets of eye care including consumer behaviour, business strategy and practice operation. Consumers were forced to resort to e-Commerce channels during the lockdown. Significant progress in the e-Commerce supply chain and the rising consumer confidence in online transactions further boosted the growth in this segment. Several online players offered enhanced shopping experiences to users by capitalising on advanced technologies in their applications. As the market leaned towards anti fog, anti fatigue and blue light cancelling lenses, experts predicted that the physical retail channel would retain its importance in the market. As the players geared up to face the changes with an omnichannel approach, it remained to be seen how the future of the eyewear industry would shape up.