Product details

Epara Skincare (Epara), a UK-based sustainable, luxury skincare line was founded by London-based Nigerian Ozohu Adoh (Adoh) in 2017. The products of the skincare brand were formulated with all-natural, organic, non-toxic ingredients ethically sourced directly from African communities. Epara was a collection of handcrafted skincare products which were tailored to meet the underserved needs of women of colour (WoC). Colourism was prevalent in the skincare industry where there was a marked lack of products designed for WoC. The bespoke beauty brand which included prestigious products on purpose was specifically designed for WoC by WoC. The brand which included products such as body creams and facial serums addressed skincare concerns such as hyperpigmentation and dry, uneven skin common amongst WoC. However, Epara was struggling to attract venture capital investors. As the market for WoC opened up and awareness increased, Adoh believed that her brand would scale further heights. Would Epara be able to ride the wave of inclusivity in the skincare market?