Product details

Founded in 2015, Viu, was one of the leading pan-regional, over-the-top (OTT) video streaming platforms in the Asian market. Owned by PCCW, a Hong Kong based telecom company, Viu relied on a dual revenue model consisting of both advertising and subscriptions. Due to its innovative programming, the OTT platform became the second largest streaming service providers in terms of paid subscribers after Disney as of 2021. Picking up a flexible pricing model and emphasising on local content enabled Viu to draw customers, which further helped the streaming platform to surpass Netflix in the subscription-based on-demand video market in Southeast Asia, as of 2021. The platform registered more than 49 million monthly active users by the end of June 2021, 37% more than that of 2020. Viu offered its services in sixteen markets. Viu also expanded its reach in Southeast Asia (SEA) and registered 5.2 million paid subscribers by June 2021. However, Viu's competitors were strategically planning to strengthen their position in the market. Disney had already rolled out its Disney streaming service in Thailand, Malaysia, Singapore, and Indonesia. Netflix also added a mobile plan in Indonesia and the Philippines at an affordable monthly fee. Even, iQIYI and WeTV from China were trying to grab a pie of the growing Southeast Asian streaming market. With this background, would Viu be able to sustain its growth and scale up its business, as bigger streaming battles emerge in Southeast Asian Market?