Should We Embrace Crypto? HBR Case Study

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Management article

Reference no. R2106X

Authors: Charles CY Wang (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: "Harvard Business Review", 2021

Length: 6 pages

Topics: Cryptocurrencies; Finance and investing; Corporate finance; Executives; Currency; Investment management

Share a link: https://casecent.re/p/180363

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Abstract

Ivory Tower, the world's leading online education platform, is considering whether to accept payments and invest cash reserves in Bitcoin. The gung-ho CEO thinks the move is a no-brainer, but the board and the finance team have deep reservations. What should the CFO do? This fictional case study by Charles CY Wang features expert commentary by Amrita Ahuja and Roxi Wen. For teaching purposes, this is the case-only version of the HBR case study. There is also a commentary-only version, and a complete case study and commentary version.