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Abstract

In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc (McCormick), was grappling with some challenges at his desk at the company's headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products-in partnership with IBM-he had been interfacing with over 500 product developers at the company's various locations worldwide. The director faced three managerial dilemmas: How should he get the company's product developers to trust the findings of AI? How could he teach and train AI to become smarter? And how should he deal with the global-local dynamics at McCormick in launching AI-engineered products?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
United States
Industry:
Manufacturing
Size:
Large
Other setting(s):
2020
Thumbnail image for product with reference number W25510
McCormick & Co: Deploying Artificial Intelligence in New Product Development
Teaching note
-
Reference no. W25510
Subject category: Strategy and General Management
Authors: Ramasastry Chandrasekhar (Ivey Business School, Western University); Darren Meister (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-09-28
Length: 7 pages
Data source: Field research
View full details
Thumbnail image for product with reference number W27275
McCormick & Co: Deploying Artificial Intelligence in New Product Development
Case
-
Reference no. W27275
French language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Darren Meister (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2023-08-15
Revision date: 19-Sep-2023
Length: 12 pages
Data source: Field research
Topics: New product development; Artificial Intelligence; Information systems
View full details
Thumbnail image for product with reference number W28193
McCormick & Co: Deploying Artificial Intelligence in New Product Development
Case
-
Reference no. W28193
Simplified Chinese language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Darren Meister (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2023-08-15
Revision date: 19-Sep-2023
Length: 10 pages
Data source: Field research
Topics: New product development; Artificial Intelligence; Information systems; General management/strategy
View full details

About

Abstract

In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc (McCormick), was grappling with some challenges at his desk at the company's headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products-in partnership with IBM-he had been interfacing with over 500 product developers at the company's various locations worldwide. The director faced three managerial dilemmas: How should he get the company's product developers to trust the findings of AI? How could he teach and train AI to become smarter? And how should he deal with the global-local dynamics at McCormick in launching AI-engineered products?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
United States
Industry:
Manufacturing
Size:
Large
Other setting(s):
2020

Related

Thumbnail image for product with reference number W25510
McCormick & Co: Deploying Artificial Intelligence in New Product Development
Teaching note
-
Reference no. W25510
Subject category: Strategy and General Management
Authors: Ramasastry Chandrasekhar (Ivey Business School, Western University); Darren Meister (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-09-28
Length: 7 pages
Data source: Field research
View full details
Thumbnail image for product with reference number W27275
McCormick & Co: Deploying Artificial Intelligence in New Product Development
Case
-
Reference no. W27275
French language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Darren Meister (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2023-08-15
Revision date: 19-Sep-2023
Length: 12 pages
Data source: Field research
Topics: New product development; Artificial Intelligence; Information systems
View full details
Thumbnail image for product with reference number W28193
McCormick & Co: Deploying Artificial Intelligence in New Product Development
Case
-
Reference no. W28193
Simplified Chinese language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Darren Meister (Ivey Business School, Western University); Ramasastry Chandrasekhar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2023-08-15
Revision date: 19-Sep-2023
Length: 10 pages
Data source: Field research
Topics: New product development; Artificial Intelligence; Information systems; General management/strategy
View full details