Subject category:
Entrepreneurship
Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Version: December 20, 2020
Length: 15 pages
Data source: Field research
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Abstract
In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.
Teaching and learning
This item is suitable for postgraduate courses.Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States
Location:
Los Angeles
Featured company
MODMASK
Employees:
2-10
Turnover:
USD 10000
Type:
Self-owned
Industry:
Textiles
Featured protagonist
- Maryam Garg (female), CEO
About
Abstract
In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States
Location:
Los Angeles
Featured company
MODMASK
Employees:
2-10
Turnover:
USD 10000
Type:
Self-owned
Industry:
Textiles
Featured protagonist
- Maryam Garg (female), CEO