Product details

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Abstract

In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Country:
United States
Location:
Los Angeles

Featured company

MODMASK
Employees:
2-10
Turnover:
USD 10000
Type:
Self-owned
Industry:
Textiles

Featured protagonist

  • Maryam Garg (female), CEO

About

Abstract

In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Americas
Country:
United States
Location:
Los Angeles

Featured company

MODMASK
Employees:
2-10
Turnover:
USD 10000
Type:
Self-owned
Industry:
Textiles

Featured protagonist

  • Maryam Garg (female), CEO

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