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Case
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Reference no. SCG-591
Subject category: Entrepreneurship
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2021
Length: 16 pages
Data source: Field research

Abstract

Italian entrepreneurs Enrico Casati and Jacopo Sebastio, just out of college, founded Velasca, a men's shoes e-Commerce retailer in 2013. In less than 8 years, Velasca grew from an online shop offering moderately-priced, handcrafted shoes into an omni-channel brand with ambitions to become a 'total-look' men's brand. We see the pivotal decisions that Casati and Sebastio made to ensure continuous growth while navigating the illiquid venture finance ecosystem of Milan, Italy. The founders aim to continue the expansion into brick-and-mortar retail and international markets even as they assess the long-term implications of the COVID-19 pandemic.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Europe
Country:
Italy
Location:
Milan

Featured company

Velasca
Employees:
51-200
Turnover:
EUR 13 million
Type:
Privately held
Industry:
Fashion; Footwear; Apparel

Featured protagonists

  • Enrico Casati (male), Co-CEO
  • Jacopo Sebastio (male), Co-CEO

About

Abstract

Italian entrepreneurs Enrico Casati and Jacopo Sebastio, just out of college, founded Velasca, a men's shoes e-Commerce retailer in 2013. In less than 8 years, Velasca grew from an online shop offering moderately-priced, handcrafted shoes into an omni-channel brand with ambitions to become a 'total-look' men's brand. We see the pivotal decisions that Casati and Sebastio made to ensure continuous growth while navigating the illiquid venture finance ecosystem of Milan, Italy. The founders aim to continue the expansion into brick-and-mortar retail and international markets even as they assess the long-term implications of the COVID-19 pandemic.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Europe
Country:
Italy
Location:
Milan

Featured company

Velasca
Employees:
51-200
Turnover:
EUR 13 million
Type:
Privately held
Industry:
Fashion; Footwear; Apparel

Featured protagonists

  • Enrico Casati (male), Co-CEO
  • Jacopo Sebastio (male), Co-CEO

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