Subject category:
Economics, Politics and Business Environment
Published by:
Amity Research Centers
Length: 16 pages
Data source: Published sources
Topics:
Attention Economy; Digital landscape; Content creators; Creative ideas and strategies; Curators and community builders; Finance tools; Monetisation and growth; Social media platforms; Influencers and bloggers; Material based economy; Digital information based economy; Commercialising online content; Creator entrepreneurship; Micro and nano entrepreneurs; Progressive technologies
Abstract
The creator economy had become one of the popular buzzwords in the digital landscape in 2021. The radical transformation of digital media environment converted the prevalent attention economy into a creator economy. It signified a sweeping change from a material-based economy to digital information-based economy. Progressive technologies introduced a fundamental change through social media platforms, which helped in creating new marketing and business models at minimum expenses. The creator economy had become a new class of business built by over 50 million content creators, curators and community builders in association with social media influencers, bloggers and videographers along with software and finance tools for monetisation and growth. Simultaneously, the centre for power and brand control moved to the consumers of creative content from traditional organisations. The content creation industry took shape with Amazon's Create Space, Apple iTunes and YouTube's Vloggers. Besides, TikTok and Twitch gave further impetus to the industry. However, with the rise of creator economy, there were concerns about commercialising online content and individuality, wherein multiple unconventional income generation schemes had come into play. Would the creator economy catalysed by the pandemic, continue to foster this new form of multi-talented creator entrepreneurship?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Subject category:
Economics, Politics and Business Environment
Published by:
Amity Research Centers
Length: 7 pages
Data source: Published sources
About
Abstract
The creator economy had become one of the popular buzzwords in the digital landscape in 2021. The radical transformation of digital media environment converted the prevalent attention economy into a creator economy. It signified a sweeping change from a material-based economy to digital information-based economy. Progressive technologies introduced a fundamental change through social media platforms, which helped in creating new marketing and business models at minimum expenses. The creator economy had become a new class of business built by over 50 million content creators, curators and community builders in association with social media influencers, bloggers and videographers along with software and finance tools for monetisation and growth. Simultaneously, the centre for power and brand control moved to the consumers of creative content from traditional organisations. The content creation industry took shape with Amazon's Create Space, Apple iTunes and YouTube's Vloggers. Besides, TikTok and Twitch gave further impetus to the industry. However, with the rise of creator economy, there were concerns about commercialising online content and individuality, wherein multiple unconventional income generation schemes had come into play. Would the creator economy catalysed by the pandemic, continue to foster this new form of multi-talented creator entrepreneurship?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Related
Subject category:
Economics, Politics and Business Environment
Published by:
Amity Research Centers
Length: 7 pages
Data source: Published sources