Subject category:
Entrepreneurship
Originally published in:
2021
Version: 29-Nov-2021
Length: 12 pages
Data source: Field research
Share a link:
https://casecent.re/p/181000
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Duncan and Cheryl MacLean, face a challenge to the growth of their business, Candle Shack. Despite growing Candle Shack to be Scotland’s leading candle manufacturer and seller of candle making supplies, their local council was enforcing a lease for premises that they did not want and could not afford. This lease had the potential to make Candle Shack go up in smoke, with the loss of 45 employees. Duncan and Cheryl had to think through their options. Should they just give up now to avoid heavy losses? Maybe they should fight back and make the council see sense? Maybe, instead, Candle Shack should concentrate on selling candle supplies and stop manufacturing candles?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Candle Shack
Employees:
11-50
Turnover:
GBP 3.7 million
Type:
Privately held
Industry:
Candle manufacturing
Featured protagonists
- Duncan MacLean (male), CEO
- Cheryl MacLean (female), Chief Customer Officer
Subject category:
Entrepreneurship
Originally published in:
2021
Version: 29-Nov-2021
Length: 10 pages
Data source: Field research
About
Abstract
Duncan and Cheryl MacLean, face a challenge to the growth of their business, Candle Shack. Despite growing Candle Shack to be Scotland’s leading candle manufacturer and seller of candle making supplies, their local council was enforcing a lease for premises that they did not want and could not afford. This lease had the potential to make Candle Shack go up in smoke, with the loss of 45 employees. Duncan and Cheryl had to think through their options. Should they just give up now to avoid heavy losses? Maybe they should fight back and make the council see sense? Maybe, instead, Candle Shack should concentrate on selling candle supplies and stop manufacturing candles?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Candle Shack
Employees:
11-50
Turnover:
GBP 3.7 million
Type:
Privately held
Industry:
Candle manufacturing
Featured protagonists
- Duncan MacLean (male), CEO
- Cheryl MacLean (female), Chief Customer Officer
Related
Subject category:
Entrepreneurship
Originally published in:
2021
Version: 29-Nov-2021
Length: 10 pages
Data source: Field research