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Abstract

This supplementary software is to accompany the case.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this software took place in 2019.

Geographical setting

Region:
Asia
Country:
India
Locations:
New Delhi;Agra
Teaching note
-
Reference no. 521-0119-8
Subject category: Marketing
Authors: Shekhar Trivedi (Dr. Gaur Hari Singhania Institute of Management & Research); Kunwar Milind Singh (Dr. Gaur Hari Singhania Institute of Management & Research); Puneet Rai (Jaipuria Institute of Management, Lucknow)
Originally published in: 2021
Version: 2-Dec-2021
Length: 20 pages
Data source: Published sources
View full details
Case
-
Reference no. 521-0119-1
Subject category: Marketing
Authors: Shekhar Trivedi (Dr. Gaur Hari Singhania Institute of Management & Research); Kunwar Milind Singh (Dr. Gaur Hari Singhania Institute of Management & Research); Puneet Rai (Jaipuria Institute of Management, Lucknow)
Originally published in: 2021
Version: 2-Dec-2021
Length: 14 pages
Data source: Published sources
Topics: Customer Relationship Management (CRM); RFM; Cluster analysis; Footfalls; Multiplex cinema; Marketing analytics; Database marketing
View full details

About

Abstract

This supplementary software is to accompany the case.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this software took place in 2019.

Geographical setting

Region:
Asia
Country:
India
Locations:
New Delhi;Agra

Related

Teaching note
-
Reference no. 521-0119-8
Subject category: Marketing
Authors: Shekhar Trivedi (Dr. Gaur Hari Singhania Institute of Management & Research); Kunwar Milind Singh (Dr. Gaur Hari Singhania Institute of Management & Research); Puneet Rai (Jaipuria Institute of Management, Lucknow)
Originally published in: 2021
Version: 2-Dec-2021
Length: 20 pages
Data source: Published sources
View full details
Case
-
Reference no. 521-0119-1
Subject category: Marketing
Authors: Shekhar Trivedi (Dr. Gaur Hari Singhania Institute of Management & Research); Kunwar Milind Singh (Dr. Gaur Hari Singhania Institute of Management & Research); Puneet Rai (Jaipuria Institute of Management, Lucknow)
Originally published in: 2021
Version: 2-Dec-2021
Length: 14 pages
Data source: Published sources
Topics: Customer Relationship Management (CRM); RFM; Cluster analysis; Footfalls; Multiplex cinema; Marketing analytics; Database marketing
View full details