Product details

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Published by: International Institute for Management Development (IMD)
Originally published in: 2021
Version: 07.09.2021
Revision date: 13-Dec-2021

Abstract

GoJek has often been ranked among the most innovative companies in Asia. GoJek, established in Indonesia in 2010, started out as a call center for consumers wanting a 'motorcycle taxi', had developed into a super app including various functions such as food delivery, ride hailing, payment, delivery service etc. In 2020, Gojek merged with Tokopedia, the country's e-Commerce leader, and became even bigger.

Time period

The events covered by this case took place in 2010-2021.

Geographical setting

Region:
Asia

Featured company

Gojek
Turnover:
USD 22 billion
Industry:
Consumer services

About

Abstract

GoJek has often been ranked among the most innovative companies in Asia. GoJek, established in Indonesia in 2010, started out as a call center for consumers wanting a 'motorcycle taxi', had developed into a super app including various functions such as food delivery, ride hailing, payment, delivery service etc. In 2020, Gojek merged with Tokopedia, the country's e-Commerce leader, and became even bigger.

Settings

Time period

The events covered by this case took place in 2010-2021.

Geographical setting

Region:
Asia

Featured company

Gojek
Turnover:
USD 22 billion
Industry:
Consumer services

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