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Case
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Reference no. IC0021
Spanish language
Published by: CLADEA-BALAS Case Consortium
Originally published in: 2021
Version: 8 August 2021
Length: 11 pages
Data source: Published sources

Abstract

This is a Spanish version. PagAmigo specializes in transactions for the public from cashiers' windows located near the exit counters of supermarkets located mostly in the greater metropolitan area of a country in Latin America. These transactions included the payment of electricity, water, phone, and Internet bills, loan repayments, credit card payments and other banking transactions, the sending of remittances to relatives in foreign countries, the purchase of lottery tickets, or tickets to sporting or cultural events and many other types of transactions. Five year earlier the supermarket chains, which had been owned by the same business group that owned Pagamigo, were sold to a European retailer that was not interested in purchasing Pagamigo. This had a serious impact on Pagamigo employee morale, and led to a period of declining investment in both infrastructure and training. Shortly before the opening of the case, a major banking group known for its aggressiveness acquired Pagamigo as a going concern and placed one of its rising executives as the new general manager. An MBA from a well-known business school in the region, with several years experience in the banking industry, the new general manager must now decide upon the organizational changes that must be made within Pagamigo, and on a long-term strategy for achieving his vision of bringing Pagamigo into the digital era. INCAE's case collection.

Geographical setting

Region:
Americas

About

Abstract

This is a Spanish version. PagAmigo specializes in transactions for the public from cashiers' windows located near the exit counters of supermarkets located mostly in the greater metropolitan area of a country in Latin America. These transactions included the payment of electricity, water, phone, and Internet bills, loan repayments, credit card payments and other banking transactions, the sending of remittances to relatives in foreign countries, the purchase of lottery tickets, or tickets to sporting or cultural events and many other types of transactions. Five year earlier the supermarket chains, which had been owned by the same business group that owned Pagamigo, were sold to a European retailer that was not interested in purchasing Pagamigo. This had a serious impact on Pagamigo employee morale, and led to a period of declining investment in both infrastructure and training. Shortly before the opening of the case, a major banking group known for its aggressiveness acquired Pagamigo as a going concern and placed one of its rising executives as the new general manager. An MBA from a well-known business school in the region, with several years experience in the banking industry, the new general manager must now decide upon the organizational changes that must be made within Pagamigo, and on a long-term strategy for achieving his vision of bringing Pagamigo into the digital era. INCAE's case collection.

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Geographical setting

Region:
Americas

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