Product details

This case is about the journey of Mr Amir Patel, a graduate with a zest of creating his enterprise. Patel started his pursuit of entrepreneurship quite early compared to usual entrepreneurs in India. The case discusses his tryst with different business ideas. It unfolds the journey of his different startups and his finding the correct partner. It also discusses the various hurdles he faces while searching for the right product to launch. It was not an easy ride. The common barriers to entrepreneurship were present throughout his journey. Patel encountered various setbacks - financial as well as psychological during these years. The case explains how he overcame those. It discusses how he finally arrived at a value innovation in an existing market. He & his partner were looking for a business idea and their journey towards identifying what is value innovation. How could Patel identify the correct business product to launch? How could he find the perfect raw material for the product? How did he ensure to have a unique selling proposition to create differentiation for his customers? This is a teaching case. It can be used to develop the importance as well as the functioning of value innovation and entrepreneurship struggles in business operation.