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This chapter is excerpted from 'The Street-Smart Side of Business'. This book is for all the spirited entrepreneurs out there who want to learn about the inner workings of starting up or investing in an established business. Get ready to peek behind the curtain and see what really happens from behind the scenes. Within these pages, you will read about stories of business successes and business failures. I hope to teach you what to look for and think about before entering any business venture. For any business, the fundamental goal is to be different and to be better than those with whom you are competing. So as you read, get ready to absorb some of the most useful information you will ever hear. It's not really available anywhere else. The content of this book is designed to motivate and prepare those who have an interest in being a business owner and to give them realistic insight so that they can be prepared for all aspects of business. It explains through examples of why it is critical to make informed and educated decisions and to go beyond the obvious, and to be in tune with the motives and emotions of all parties involved. When poor decisions are made, there are explanations given of what led to the emerging problems: poor information, poor analysis, a lack of asking the right questions to those individuals under consideration. The point is to understand exactly what you're getting into and not be blinded by the appearance of a good opportunity. This book was written during the COVID-19 pandemic, which was one of the most uncertain times in our world's history. Some businesses were devastated and some businesses thrived. I am sending you all positive energy and encouraging you to find the courage to open yourself up and step out of your comfort zone and get down to business. After reading 'The Street-Smart Side of Business' you will have all the tools you need in your business arsenal.