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Abstract

Three years ago, Marjorie Rodriguez founded a company with the goal of supporting the LGBTQ community through employment opportunities. Now she needs to decide whether to expand the business, which would require bringing in non-transgender salespeople. That wasn't her original vision for the firm-but would it allow her to have a bigger impact? This fictional case study by Sandeep Puri features expert commentary by Fran Dunaway and Khadijah Tribble. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, and commentary-only .

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Abstract

Three years ago, Marjorie Rodriguez founded a company with the goal of supporting the LGBTQ community through employment opportunities. Now she needs to decide whether to expand the business, which would require bringing in non-transgender salespeople. That wasn't her original vision for the firm-but would it allow her to have a bigger impact? This fictional case study by Sandeep Puri features expert commentary by Fran Dunaway and Khadijah Tribble. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, and commentary-only .

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