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Compact case
Case
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Reference no. 821-0117-1
Subject category: Entrepreneurship
Published by: London Business School
Originally published in: 2021
Version: November 2019
Length: 3 pages
Data source: Generalised experience

Abstract

Erick Mueller was thrilled! The fledging company that he and two friends had started a few months earlier had been the widely acknowledged 'hit' of the 2007 IAAPA Attractions Expo, a trade show in Orlando, Florida that brought together more than 1,100 exhibitors and nearly 20,000 buyers from most of the world's amusement industry, from companies large and small. From Disney to Ripley's Believe-it-or-Not to Madame Tussauds, a who's-who of the industry had blessed Mueller and his small team with more than 100 leads. 'That's the good news', thought Mueller, 'but where should I start?'.

Geographical setting

Region:
Americas
Country:
United States

About

Abstract

Erick Mueller was thrilled! The fledging company that he and two friends had started a few months earlier had been the widely acknowledged 'hit' of the 2007 IAAPA Attractions Expo, a trade show in Orlando, Florida that brought together more than 1,100 exhibitors and nearly 20,000 buyers from most of the world's amusement industry, from companies large and small. From Disney to Ripley's Believe-it-or-Not to Madame Tussauds, a who's-who of the industry had blessed Mueller and his small team with more than 100 leads. 'That's the good news', thought Mueller, 'but where should I start?'.

Settings

Geographical setting

Region:
Americas
Country:
United States

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