Subject category:
Strategy and General Management
Published in:
2021
Length: 17 minutes
Data source: Field research
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms. File size 1.5GB. Click for more information.
Abstract
This video case is about the production and sourcing strategy of Kipling, a global brand of hand bags, back packs and travel accessories. The video case details how they decided to outsource to Taiwan, and how and why they have relocated their production by following global supply chain companies and assembly plants from Taiwan to China and now to other countries in Asia. The video case discusses the determinants of global sourcing decisions in today's economic and political climate. This item has been made available free of charge.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this multimedia took place in 2021.Geographical setting
Region:
Asia
Countries:
Belgium; Cambodia; China; Taiwan; United States
Location:
Antwerp
Featured company
Kipling
Employees:
201-500
Turnover:
EUR 111,000,000
Type:
Educational
Industry:
Hand bags; Back packs; Travel accessories
Featured protagonists
- Vera Breuer (female), Global president
- Paul Van De Velde (male), Co-founder and first CMO
Subject category:
Strategy and General Management
Published in:
2021
Length: 14 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
2021
Format:
.zip
Data source: Field research
Notes: This zip file contains 2 x .mp4 files
About
Abstract
This video case is about the production and sourcing strategy of Kipling, a global brand of hand bags, back packs and travel accessories. The video case details how they decided to outsource to Taiwan, and how and why they have relocated their production by following global supply chain companies and assembly plants from Taiwan to China and now to other countries in Asia. The video case discusses the determinants of global sourcing decisions in today's economic and political climate. This item has been made available free of charge.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this multimedia took place in 2021.Geographical setting
Region:
Asia
Countries:
Belgium; Cambodia; China; Taiwan; United States
Location:
Antwerp
Featured company
Kipling
Employees:
201-500
Turnover:
EUR 111,000,000
Type:
Educational
Industry:
Hand bags; Back packs; Travel accessories
Featured protagonists
- Vera Breuer (female), Global president
- Paul Van De Velde (male), Co-founder and first CMO
Related
Subject category:
Strategy and General Management
Published in:
2021
Length: 14 pages
Data source: Field research
Subject category:
Strategy and General Management
Published in:
2021
Format:
.zip
Data source: Field research
Notes: This zip file contains 2 x .mp4 files