Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 20 August 2021
Length: 7 pages
Data source: Generalised experience
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https://casecent.re/p/181575
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Abstract
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.
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Abstract
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.