Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

The Berlin-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital assistant, which enabled them to communicate difficult topics safely and anonymously. Lytt wanted to help companies understand their working climate and sustainably promote their employees' satisfaction and health. In August 2020, the owners of Lytt had to develop the right go-to-market strategy, keeping in mind the potential impact of the COVID-19 pandemic on their decisions.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Size:
Small
Other setting(s):
2020

About

Abstract

The Berlin-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital assistant, which enabled them to communicate difficult topics safely and anonymously. Lytt wanted to help companies understand their working climate and sustainably promote their employees' satisfaction and health. In August 2020, the owners of Lytt had to develop the right go-to-market strategy, keeping in mind the potential impact of the COVID-19 pandemic on their decisions.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Size:
Small
Other setting(s):
2020

Related


Awards, prizes & competitions