The Qingdao International Beer Festival's Pandemic Predicament

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Case

Reference no. W27064

Simplified Chinese language

Subject category: Strategy and General Management

Authors: Paul W Beamish (Ivey Business School, Western University); Su Liu (Shandong University of Finance and Economics)

Published by: Ivey Publishing

Originally published in: 2021

Version: 2021-04-01

Length: 9 pages

Data source: Field research

Topics: Festival planning and design; Stakeholder analysis; Risk management; COVID-19; General management/strategy

Share a link: https://casecent.re/p/181720

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Abstract

This is a Simplified Chinese version. In mid-2020, the organizer of the Qingdao International Beer Festival (QIBF) faced a predicament. The QIBF was an annual festival held every August in Qingdao, China; however, due to the COVID-19 pandemic, the organizer had initially abandoned the idea of holding the QIBF in 2020. By the end of March 2020, the spread of the pandemic in China had been basically contained. The organizer then decided to restart the event preparations. However, on June 12, 2020, a second COVID-19 outbreak occurred in Beijing. Could the QIBF be held as expected in August 2020? What should be done to control the pandemic's spread and coordinate the planning and design work of the festival? Based on this predicament, could the organizer meet the festival's goals while safeguarding the health of all participants?