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The case describes the journey of Ecoflora until 2020. In 2004, the company began to focus on innovation after one of its principal customers became a direct competitor, and produced own-brand products for a niche market. Ecoflora was able to become a biotechnology innovator in an emerging country (Colombia) by intelligently leveraging the region's science and technology ecosystem, and by systematizing its R&D I process. Although this hybrid company created an inclusive supply chain, management quickly found out that company commitment to this supply chain would be conditioned by the need to expand output and meet increasing demand. Ecoflora's success would depend on increasing international sales - not only to capture financial value, but also to catalyze positive social and environmental change. Universidad de Los Andes' case collection.