Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 12/2021
Length: 13 pages
Data source: Published sources
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Abstract
China's agricultural sector is undergoing rapid transformation, but with growth come serious problems such as labor shortages, soil compacted by machinery, and chemicals (pesticides) that pollute the earth. In parallel, therefore, a major technological transformation is underway. The case follows JIFEI (XAG) Technology as it pivots from making consumer drones to agriculture drones, eventually becoming an agriculture tech company. It describes the automation and digitalization of the agriculture sector in China using JIFEI as an illustration of value innovation, penetration of the agricultural market, and a shift in core competences.
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 12/2021
Length: 8 pages
Data source: Published sources
About
Abstract
China's agricultural sector is undergoing rapid transformation, but with growth come serious problems such as labor shortages, soil compacted by machinery, and chemicals (pesticides) that pollute the earth. In parallel, therefore, a major technological transformation is underway. The case follows JIFEI (XAG) Technology as it pivots from making consumer drones to agriculture drones, eventually becoming an agriculture tech company. It describes the automation and digitalization of the agriculture sector in China using JIFEI as an illustration of value innovation, penetration of the agricultural market, and a shift in core competences.
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Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Related
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 12/2021
Length: 8 pages
Data source: Published sources