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Teaching note
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Reference no. 522-0004-8
Subject category: Marketing
Authors: Atanu Adhikari (Indian Institute of Management Kozhikode (IIMK))
Originally published in: 2022
Version: 20-Oct-2021
Length: 6 pages
Data source: Generalised experience
Share a link: https://casecent.re/p/182016
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 522-0004-1
Subject category: Marketing
Authors: Atanu Adhikari (Indian Institute of Management Kozhikode (IIMK))
Originally published in: 2022
Version: 28-Oct-2021
Length: 11 pages
Data source: Generalised experience
Topics: Disruptive innovation; Innovation management; Near field communication (NFC); Adoption of innovation and technology solutions; Segment selection
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 522-0004-1
Subject category: Marketing
Authors: Atanu Adhikari (Indian Institute of Management Kozhikode (IIMK))
Originally published in: 2022
Version: 28-Oct-2021
Length: 11 pages
Data source: Generalised experience
Topics: Disruptive innovation; Innovation management; Near field communication (NFC); Adoption of innovation and technology solutions; Segment selection
View full details