Product details

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Abstract

This is part of a case series. Case A focuses on how entrepreneurs and leaders deal with sudden unexpected events and crises. It describes the tensions that Russian female entrepreneur and CEO Anastasia Tatulova had to deal with in response to the coronavirus pandemic that wrought wide-scale disruption on society and businesses across the world. Tatulova founded the AnderSon cafe to address a lack of family-friendly cafes in Russia. Having started in 2009 with a single cafe in Moscow, AnderSon celebrated its 10th anniversary in 2019 as a chain of 52 cafes in Russia and neighboring countries. It employed 1,500 staff in its cafes and in the 'Factory of Happiness', which produced the confectionery sold in the cafes. At the beginning of 2020, Tatulova was poised to expand her business with outside investment, but by March, as COVID-19 triggered restrictions and the shutdown of society, her core business was paralyzed by a 90% drop in sales. This put her in the critical situation of having to fight for AnderSon's survival. Along with other small and medium enterprises (SMEs) in Russia, AnderSon was obliged to pay staff during the lockdown and received very limited government support. The case highlights the struggles that Tatulova faced and it ends with her having to decide what to do with her business.

Time period

The events covered by this case took place in 2020.

Geographical setting

Country:
Russia

Featured company

AnderSon Café
Employees:
1001-5000
Turnover:
USD 23 million
Industry:
Catering

Featured protagonist

  • (female)

About

Abstract

This is part of a case series. Case A focuses on how entrepreneurs and leaders deal with sudden unexpected events and crises. It describes the tensions that Russian female entrepreneur and CEO Anastasia Tatulova had to deal with in response to the coronavirus pandemic that wrought wide-scale disruption on society and businesses across the world. Tatulova founded the AnderSon cafe to address a lack of family-friendly cafes in Russia. Having started in 2009 with a single cafe in Moscow, AnderSon celebrated its 10th anniversary in 2019 as a chain of 52 cafes in Russia and neighboring countries. It employed 1,500 staff in its cafes and in the 'Factory of Happiness', which produced the confectionery sold in the cafes. At the beginning of 2020, Tatulova was poised to expand her business with outside investment, but by March, as COVID-19 triggered restrictions and the shutdown of society, her core business was paralyzed by a 90% drop in sales. This put her in the critical situation of having to fight for AnderSon's survival. Along with other small and medium enterprises (SMEs) in Russia, AnderSon was obliged to pay staff during the lockdown and received very limited government support. The case highlights the struggles that Tatulova faced and it ends with her having to decide what to do with her business.

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Time period

The events covered by this case took place in 2020.

Geographical setting

Country:
Russia

Featured company

AnderSon Café
Employees:
1001-5000
Turnover:
USD 23 million
Industry:
Catering

Featured protagonist

  • (female)

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