Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 15.12.2021
Length: 8 pages
Data source: Published sources
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Abstract
Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent), then expanded to e-Commerce (like Alibaba), and then digital payments and financial services (like Ant Financial). The company, with its roots in China, was founded by Chinese entrepreneurs who built a business outside of China - a business they had become familiar with in China. Although it may have been impossible to do it in China, in Southeast Asia, it was still possible to win. However, since Southeast Asia was such a complex and diverse market, the company - copied from China - became a success only with extreme localization.
Time period
The events covered by this case took place in 2009-2021.Geographical setting
Region:
Asia
Country:
Singapore
Featured company
Sea Limited
Turnover:
USD 4,375,664
Industry:
e-Commerce
About
Abstract
Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent), then expanded to e-Commerce (like Alibaba), and then digital payments and financial services (like Ant Financial). The company, with its roots in China, was founded by Chinese entrepreneurs who built a business outside of China - a business they had become familiar with in China. Although it may have been impossible to do it in China, in Southeast Asia, it was still possible to win. However, since Southeast Asia was such a complex and diverse market, the company - copied from China - became a success only with extreme localization.
Settings
Time period
The events covered by this case took place in 2009-2021.Geographical setting
Region:
Asia
Country:
Singapore
Featured company
Sea Limited
Turnover:
USD 4,375,664
Industry:
e-Commerce