Product details

CUBO Modular Inc (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales's competition entry was the use of engineered bamboo to produce modular houses. The materials, design, and fabrication resulted in cheaper houses that could be used for mass housing projects. The public gained awareness of CUBO from the various articles posted online about the competition, which were also posted on CUBO's Facebook page. By 2021, interest in the well-designed CUBO houses had swelled, and the quantity of queries overwhelmed the CUBO team, resulting in its failure to respond to hundreds of queries posed by potential customers. What should Forlales do to keep interest in CUBO products at a high level while managing its production capacity to meet consumer demand?