The Bitter Sisters Brewery: Pivoting to Address the Pandemic

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Case

Reference no. W25167

Subject category: Strategy and General Management

Authors: Christian Cook (Mount Royal University); Denise Chenger (Mount Royal University)

Published by: Ivey Publishing

Originally published in: 2021

Version: 2021-12-01

Length: 12 pages

Data source: Field research

Topics: Small and medium enterprise; Operations; Strategy; Distribution; Marketing; Operations management

Share a link: https://casecent.re/p/182146

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Abstract

After almost a year of rebranding and renovations, the Bitter Sisters Brewery opened to rave reviews on February 14, 2020, in Calgary, Alberta. Just 29 days later, the COVID-19 pandemic would force the brewery's doors shut for over three months. Two further closures would come in 2020, and times remained uncertain as of December of that year. The owners had to pivot - and quickly - to ensure the viability of their business in volatile times.