Published by:
MIT Sloan School of Management
Length: 5 pages
Topics:
Marketing
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https://casecent.re/p/182356
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Abstract
In this Q&A, Tamara Mendelsohn, chief marketing officer of Eventbrite, discusses how deepening customer connections has reshaped her team's marketing efforts throughout the pandemic, and what opportunities might lie ahead when it comes to changing customer attitudes and behavior.
About
Abstract
In this Q&A, Tamara Mendelsohn, chief marketing officer of Eventbrite, discusses how deepening customer connections has reshaped her team's marketing efforts throughout the pandemic, and what opportunities might lie ahead when it comes to changing customer attitudes and behavior.