Subject category:
Marketing
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources
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Abstract
In January 2022, Reliance Retail Ventures Limited (RRVL), the unlisted subsidiary of oil-to-telecom Indian conglomerate Reliance Industries Limited (RIL) and the holding company of Reliance Retail Limited had been in the forefront bringing about organised retail revolution in India. Within a short period, RRVL provided unlimited choice, outstanding value proposition, superior quality and shopping experience across all its stores to millions of consumers, operating a wide array of store formats spanning major consumption baskets including Grocery, Consumer Electronics and Fashion and Lifestyle. In 2021, RRVL was ranked as the second fastest growing retailer in the world by Deloitte. Over the years, RRVL was investing in several companies such as Future Retail, Dunzo, Netmeds, Hamleys Toys and Robotics startup Addverb Technologies, etc, and courting strategic partnerships to scale up the operations and grow its empire. It would be interesting to watch RRVL achieve RIL CMD Mukesh Ambani's dream to break into the league of the top 10 retailers, globally sooner or later.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Asia
Country:
India
Featured company
Reliance Retail Ventures Limited
Type:
Public company
Industry:
Retail
About
Abstract
In January 2022, Reliance Retail Ventures Limited (RRVL), the unlisted subsidiary of oil-to-telecom Indian conglomerate Reliance Industries Limited (RIL) and the holding company of Reliance Retail Limited had been in the forefront bringing about organised retail revolution in India. Within a short period, RRVL provided unlimited choice, outstanding value proposition, superior quality and shopping experience across all its stores to millions of consumers, operating a wide array of store formats spanning major consumption baskets including Grocery, Consumer Electronics and Fashion and Lifestyle. In 2021, RRVL was ranked as the second fastest growing retailer in the world by Deloitte. Over the years, RRVL was investing in several companies such as Future Retail, Dunzo, Netmeds, Hamleys Toys and Robotics startup Addverb Technologies, etc, and courting strategic partnerships to scale up the operations and grow its empire. It would be interesting to watch RRVL achieve RIL CMD Mukesh Ambani's dream to break into the league of the top 10 retailers, globally sooner or later.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Asia
Country:
India
Featured company
Reliance Retail Ventures Limited
Type:
Public company
Industry:
Retail