Product details

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Abstract

Headquartered in Yamaguchi, Japan, Uniqlo operated as the wholly-owned subsidiary of Fast Retailing Co Ltd (Fast Retailing), a leading designer, manufacturer, and retailer of its clothing line worldwide. The business journey of Uniqlo started back in 1972 by Tadashi Yanai (Yanai), founder of Fast Retailing. Under his leadership, Uniqlo grew from a single inherited men's tailoring shop to a global casual wear giant. One of the factors behind the success of Uniqlo was its efficient delivery system and its persistent commitment to innovation. The company offered high-quality essential casual wear at affordable prices and efficient supply chain and logistics management. But the vision of the parent company, Fast Retailing, was to make Uniqlo the world's largest fast-fashion retailer. To fulfil this ambition, the company had to focus on international expansion and expand online sales. As part of its expansion plans, Uniqlo entered the Vietnam market and opened its first store in the largest city, Ho Chi Minh, in December 2019. Then with the outbreak of the COVID-19 pandemic in 2020, the manufacturing and supply chain operations were closed worldwide, and people had to remain in their homes due to lockdown. Uniqlo faced shipping delays of around two weeks from factories in Vietnam due to a shortage of material supplies from China. Also, the company faced stiff competition from established players like Zara and H&M in the Vietnam market. Despite various challenges, Yanai looked for alternative options and planned to strengthen Vietnam's role as a production base for Uniqlo. Amidst this scenario, the analyst wondered whether Yanai would resuscitate and salvage the brands' dominance in one of Asia's largest markets, Vietnam.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2019-2021.

Geographical setting

Region:
Asia
Country:
Vietnam

Featured company

Fast Retailing Co Ltd
Type:
Public company
Industry:
Fashion retailing

Featured protagonist

  • Osamu Ikezoe (male), General Director of Uniqlo Vietnam

About

Abstract

Headquartered in Yamaguchi, Japan, Uniqlo operated as the wholly-owned subsidiary of Fast Retailing Co Ltd (Fast Retailing), a leading designer, manufacturer, and retailer of its clothing line worldwide. The business journey of Uniqlo started back in 1972 by Tadashi Yanai (Yanai), founder of Fast Retailing. Under his leadership, Uniqlo grew from a single inherited men's tailoring shop to a global casual wear giant. One of the factors behind the success of Uniqlo was its efficient delivery system and its persistent commitment to innovation. The company offered high-quality essential casual wear at affordable prices and efficient supply chain and logistics management. But the vision of the parent company, Fast Retailing, was to make Uniqlo the world's largest fast-fashion retailer. To fulfil this ambition, the company had to focus on international expansion and expand online sales. As part of its expansion plans, Uniqlo entered the Vietnam market and opened its first store in the largest city, Ho Chi Minh, in December 2019. Then with the outbreak of the COVID-19 pandemic in 2020, the manufacturing and supply chain operations were closed worldwide, and people had to remain in their homes due to lockdown. Uniqlo faced shipping delays of around two weeks from factories in Vietnam due to a shortage of material supplies from China. Also, the company faced stiff competition from established players like Zara and H&M in the Vietnam market. Despite various challenges, Yanai looked for alternative options and planned to strengthen Vietnam's role as a production base for Uniqlo. Amidst this scenario, the analyst wondered whether Yanai would resuscitate and salvage the brands' dominance in one of Asia's largest markets, Vietnam.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2019-2021.

Geographical setting

Region:
Asia
Country:
Vietnam

Featured company

Fast Retailing Co Ltd
Type:
Public company
Industry:
Fashion retailing

Featured protagonist

  • Osamu Ikezoe (male), General Director of Uniqlo Vietnam

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