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Supplement
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Reference no. 9-721-372
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 1 April 2021
Length: 10 pages
Data source: Published sources

Abstract

Supplement to the A case. VIA (A) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement VIA (B) reveals the experiments they ran, and what they learned. VIA (C) explores the strategic choices they face about product and service offerings once they determine which market(s) to target.
Locations:
Industries:
Size:
< 50 million; Start-up
Other setting(s):
2016-2020

About

Abstract

Supplement to the A case. VIA (A) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement VIA (B) reveals the experiments they ran, and what they learned. VIA (C) explores the strategic choices they face about product and service offerings once they determine which market(s) to target.

Settings

Locations:
Industries:
Size:
< 50 million; Start-up
Other setting(s):
2016-2020

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