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Abstract
Cafe Coffee Day (CCD) is a brand owned by Coffee Day Enterprises Limited (CDEL) headquartered in Bengaluru, Karnataka, India. V.G Siddhartha founded CCD and held the majority stake in CDEL until his suicide in July 2019. A visionary Siddhartha not only successfully expanded the coffee brand in a country of tea-lovers but also, expanded the holding company CDEL through several business acquisitions. His strategies were working wonders for the company until 2012 when the financial troubles began and grew to a stage in 2019 that he decided to take his life. The case focuses on CDEL's financing strategy, growth strategy, corporate governance, and restructuring strategy. It also involves financial analysis of the company for an investment decision. With a robust gain of 70% in CDEL share price coinciding with euphoric media reporting of drastic reductions in the company's debt liabilities and of the high competence of its new CEO, the case encourages discussions around the impact of social media strategies on the stock price.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.
Subject category:
Finance, Accounting and Control
Originally published in:
2022
Length: 7 pages
Data source: Published sources
About
Abstract
Cafe Coffee Day (CCD) is a brand owned by Coffee Day Enterprises Limited (CDEL) headquartered in Bengaluru, Karnataka, India. V.G Siddhartha founded CCD and held the majority stake in CDEL until his suicide in July 2019. A visionary Siddhartha not only successfully expanded the coffee brand in a country of tea-lovers but also, expanded the holding company CDEL through several business acquisitions. His strategies were working wonders for the company until 2012 when the financial troubles began and grew to a stage in 2019 that he decided to take his life. The case focuses on CDEL's financing strategy, growth strategy, corporate governance, and restructuring strategy. It also involves financial analysis of the company for an investment decision. With a robust gain of 70% in CDEL share price coinciding with euphoric media reporting of drastic reductions in the company's debt liabilities and of the high competence of its new CEO, the case encourages discussions around the impact of social media strategies on the stock price.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Related
Subject category:
Finance, Accounting and Control
Originally published in:
2022
Length: 7 pages
Data source: Published sources