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The case describes a leading global textile manufacturer, Inditex's, decision to include menstrual hygiene management (MHM) awareness-raising and education program in the company's overall corporate social responsibility initiatives. Stella Bright, director of supply chain sustainability of the multinational, notices how absenteeism in some of the company's Indian facilities is tied to women's menstruation issues. She views addressing this problem in India and globally as an opportunity to tackle absenteeism and other performance metrics that create a significant disruption in their supply chain, and humanitarian concerns regarding the lack of access to menstrual hygiene care for low-income female workers, injuring their health and social viability. She also considers ways the company can contribute to the MHM problem in a broader societal context.