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Case
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Reference no. 522-0023-1
Subject category: Marketing
Authors: Vinod Babu Koti (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2022
Length: 6 pages
Data source: Published sources
Topics: Pricing strategy; Software as a service (SaaS); Subscription model; Competitive threats; Revenue growth strategy; Price elasticity of demand; Strategic narrative; Communication strategy; Impact of price hike; Customer loyalty; Value added features; Initiating price changes; Pricing decisions; Pricing objective; Pricing method
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Abstract

The case 'Microsoft's New Pricing Plan: Is it Worth It?' discusses the probable impact of the price hike of US-based multinational computer technology company Microsoft Corporation's flagship product Microsoft 365. The case mentions Microsoft's justification for the price hike. It provides details about the financial and market fallout of this particular move for the software giant. Given the rising competition in the SaaS space, it remains to be seen whether the price hike is the right decision.

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Microsoft Corporation
Employees:
10000+
Turnover:
USD 168 billion
Type:
Public company
Industry:
Technology & communications

Featured protagonist

  • Jared Spataro (male), Corporate Vice President for Microsoft 365
Teaching note
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Reference no. 522-0023-8
Subject category: Marketing
Authors: Vinod Babu Koti (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2022
Length: 8 pages
Data source: Published sources
View full details

About

Abstract

The case 'Microsoft's New Pricing Plan: Is it Worth It?' discusses the probable impact of the price hike of US-based multinational computer technology company Microsoft Corporation's flagship product Microsoft 365. The case mentions Microsoft's justification for the price hike. It provides details about the financial and market fallout of this particular move for the software giant. Given the rising competition in the SaaS space, it remains to be seen whether the price hike is the right decision.

Settings

Time period

The events covered by this case took place in 2021.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Microsoft Corporation
Employees:
10000+
Turnover:
USD 168 billion
Type:
Public company
Industry:
Technology & communications

Featured protagonist

  • Jared Spataro (male), Corporate Vice President for Microsoft 365

Related

Teaching note
-
Reference no. 522-0023-8
Subject category: Marketing
Authors: Vinod Babu Koti (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2022
Length: 8 pages
Data source: Published sources
View full details