Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

Due to the lockdown, the whole of India was seized; the most prominent industry to get impacted by this situation were Tourism and hospitality. The direct and indirect economic impact of the pandemic and the lockdown on the tourism industry in India is estimated at about 10% of India’s GDP. The tourism and hospitality industry has reached a staggering halt; travel, hotel, and aviation are suffering in the present adverse situation. Even if the covid-19 situation improves, the recovery of the industry will still take years to revive. Private companies without government financial support will not be able to recover. The industry has undergone gigantic economic turmoil, which if not addressed, may destroy the tourism and hospitality industry beyond repair. In addition to the economic impact, the business owners in the tourism and hospitality industry are going through psychological turmoil. The rising financial burden and decreased sources of revenue have created a situation of apprehensions, doubts, uncertainties, stress and pessimism. This may tend the owners to adopt drastic measures like insanity or suicide This case explores the economic and social impact of COVID-19 on the tourism and hospitality industry of India.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2019-2021.

Geographical setting

Region:
Asia
Country:
India
Locations:
Uttarakhand;Himachal Pradesh;Delhi

About

Abstract

Due to the lockdown, the whole of India was seized; the most prominent industry to get impacted by this situation were Tourism and hospitality. The direct and indirect economic impact of the pandemic and the lockdown on the tourism industry in India is estimated at about 10% of India’s GDP. The tourism and hospitality industry has reached a staggering halt; travel, hotel, and aviation are suffering in the present adverse situation. Even if the covid-19 situation improves, the recovery of the industry will still take years to revive. Private companies without government financial support will not be able to recover. The industry has undergone gigantic economic turmoil, which if not addressed, may destroy the tourism and hospitality industry beyond repair. In addition to the economic impact, the business owners in the tourism and hospitality industry are going through psychological turmoil. The rising financial burden and decreased sources of revenue have created a situation of apprehensions, doubts, uncertainties, stress and pessimism. This may tend the owners to adopt drastic measures like insanity or suicide This case explores the economic and social impact of COVID-19 on the tourism and hospitality industry of India.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2019-2021.

Geographical setting

Region:
Asia
Country:
India
Locations:
Uttarakhand;Himachal Pradesh;Delhi

Related