Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 21.12.2021
Length: 3 pages
Data source: Field research
Topics:
Sustainability; Strategy execution; Marketing; Operations management; Plastic pollution; Plastic neutrality; Recycling; Partnering; Sustainable city; Sustainable community; Responsible consumption; Responsible production; Climate action; Life below water; Life on land; Diversity; Equity; Inclusion; Operations
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Abstract
This is part of a case series. In March 2019, Kais Marzouki, Chairman and CEO of Nestle Philippines Inc (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestle's global CEO, had recently stated his vision that none of Nestle's packaging, including plastics, would end up in landfill or as litter. A few weeks earlier, Schneider had announced internally the group's ambition to have all of Nestle packaging recyclable or reusable by 2025. How could NPI lead the way and mobilize all key stakeholders to achieve his objectives?
Time period
The events covered by this case took place in 2019-2021.Geographical setting
Region:
Asia
Country:
Philippines
Featured company
Nestlé Philippines
Employees:
1001-5000
Turnover:
USD 3 Billion
Industry:
Food and beverage
About
Abstract
This is part of a case series. In March 2019, Kais Marzouki, Chairman and CEO of Nestle Philippines Inc (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestle's global CEO, had recently stated his vision that none of Nestle's packaging, including plastics, would end up in landfill or as litter. A few weeks earlier, Schneider had announced internally the group's ambition to have all of Nestle packaging recyclable or reusable by 2025. How could NPI lead the way and mobilize all key stakeholders to achieve his objectives?
Settings
Time period
The events covered by this case took place in 2019-2021.Geographical setting
Region:
Asia
Country:
Philippines
Featured company
Nestlé Philippines
Employees:
1001-5000
Turnover:
USD 3 Billion
Industry:
Food and beverage