Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 03/2022
Length: 23 pages
Data source: Published sources
Abstract
In 2008, Leila Janah founded Sama (formerly Samasource) with the view that providing access to outsourced digital work was an effective way to lift low-income communities worldwide out of poverty. Over the years, Sama has transformed itself from a small non-profit social enterprise to a mission-driven company that now is attracting investors and aspiring to be a global leader in AI training data services. But how far can Sama push the boundaries as a business hoping to grow profitability based on the principle of 'doing well by doing good'?
Time period
The events covered by this case took place in 2008-2022.Geographical setting
Region:
World/global
About
Abstract
In 2008, Leila Janah founded Sama (formerly Samasource) with the view that providing access to outsourced digital work was an effective way to lift low-income communities worldwide out of poverty. Over the years, Sama has transformed itself from a small non-profit social enterprise to a mission-driven company that now is attracting investors and aspiring to be a global leader in AI training data services. But how far can Sama push the boundaries as a business hoping to grow profitability based on the principle of 'doing well by doing good'?
Settings
Time period
The events covered by this case took place in 2008-2022.Geographical setting
Region:
World/global