Subject category:
Marketing
Originally published in:
2022
Version: 16-Feb-2022
Length: 14 pages
Data source: Published sources
Abstract
This case study examines how challenger bank Monzo are disrupting the UK high street financial sector and forcing the household names of banking to rewrite their marketing strategies, re-examine their product portfolios, and redefine how they view customers and their role within the bank.
Teaching and learning
This item is suitable for undergraduate courses.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Monzo Bank Limited
Employees:
1001-5000
Turnover:
GBP 1.25 billion
Type:
Privately held
Industry:
Banking
About
Abstract
This case study examines how challenger bank Monzo are disrupting the UK high street financial sector and forcing the household names of banking to rewrite their marketing strategies, re-examine their product portfolios, and redefine how they view customers and their role within the bank.
Teaching and learning
This item is suitable for undergraduate courses.Settings
Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Monzo Bank Limited
Employees:
1001-5000
Turnover:
GBP 1.25 billion
Type:
Privately held
Industry:
Banking