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Abstract

This case study examines how challenger bank Monzo are disrupting the UK high street financial sector and forcing the household names of banking to rewrite their marketing strategies, re-examine their product portfolios, and redefine how they view customers and their role within the bank.

Teaching and learning

This item is suitable for undergraduate courses.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Monzo Bank Limited
Employees:
1001-5000
Turnover:
GBP 1.25 billion
Type:
Privately held
Industry:
Banking
Teaching note
-
Reference no. 522-0029-8
Subject category: Marketing
Authors: Helen Conolly (Edge Hill University Business School); Maire O Sullivan (Edge Hill University Business School)
Originally published in: 2022
Version: 16-Feb-2022
Length: 5 pages
Data source: Published sources
View full details

About

Abstract

This case study examines how challenger bank Monzo are disrupting the UK high street financial sector and forcing the household names of banking to rewrite their marketing strategies, re-examine their product portfolios, and redefine how they view customers and their role within the bank.

Teaching and learning

This item is suitable for undergraduate courses.

Settings

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

Monzo Bank Limited
Employees:
1001-5000
Turnover:
GBP 1.25 billion
Type:
Privately held
Industry:
Banking

Related

Teaching note
-
Reference no. 522-0029-8
Subject category: Marketing
Authors: Helen Conolly (Edge Hill University Business School); Maire O Sullivan (Edge Hill University Business School)
Originally published in: 2022
Version: 16-Feb-2022
Length: 5 pages
Data source: Published sources
View full details
Extra information