Product details

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Compact case
Case
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Reference no. 422-0026-1
Published by: Amity Research Centers
Published in: 2022
Length: 5 pages
Data source: Published sources

Abstract

Meesho, an Indian e-Commerce company founded in 2015, and based in Bangalore, India, provided an online platform for small businesses, such as SMBs, MSMEs to sell their products. Meesho had onboarded resellers to sell the products to the consumers. The manufacturers listed their products on the Meesho shopping app, which allowed resellers to choose any of the products and sell them to customers using social networks like WhatsApp, Facebook, and Instagram. The company had grown impressively post launch and had won several awards. It had become India's most popular online marketplace for resellers. Meesho had around 100,000 suppliers from more than 5000 towns / cities in India, and it had 15 million resellers on its platform. Its app had become the most downloaded e-Commerce app globally. Meesho had announced on 7th February 22 that it had permanently allowed its employees to work from home, office, or any location of their choice. Meesho had over 1,700 employees and the new policy was made applicable to all employees. Meesho had adopted the policy to get better results and improve the productivity. However, the company going forward would have to navigate through a number of challenges. Would the 'Work from Anywhere Policy' become a Meesho Success Story ?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Asia
Country:
India

About

Abstract

Meesho, an Indian e-Commerce company founded in 2015, and based in Bangalore, India, provided an online platform for small businesses, such as SMBs, MSMEs to sell their products. Meesho had onboarded resellers to sell the products to the consumers. The manufacturers listed their products on the Meesho shopping app, which allowed resellers to choose any of the products and sell them to customers using social networks like WhatsApp, Facebook, and Instagram. The company had grown impressively post launch and had won several awards. It had become India's most popular online marketplace for resellers. Meesho had around 100,000 suppliers from more than 5000 towns / cities in India, and it had 15 million resellers on its platform. Its app had become the most downloaded e-Commerce app globally. Meesho had announced on 7th February 22 that it had permanently allowed its employees to work from home, office, or any location of their choice. Meesho had over 1,700 employees and the new policy was made applicable to all employees. Meesho had adopted the policy to get better results and improve the productivity. However, the company going forward would have to navigate through a number of challenges. Would the 'Work from Anywhere Policy' become a Meesho Success Story ?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Asia
Country:
India

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