Subject category:
Finance, Accounting and Control
Published by:
International Institute for Management Development (IMD)
Version: 11.01.2022
Length: 5 pages
Data source: Published sources
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https://casecent.re/p/183460
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Abstract
When former Wells Fargo CEO John Stumpf pushed his employees to sell eight Wells Fargo products per customer through cross-selling - he no doubt assumed it would be done with customers' consent. Instead, under pressure to meet aggressive and unrealistic sales targets, Community Bank staff opened 3.5 million bogus deposit and card accounts without customers' knowledge or permission. The scandal destroyed the bank's reputation for sound management and led to the Federal Reserve capping the bank's assets at USD2 trillion.
Time period
The events covered by this case took place in 2002-2016.Geographical setting
Region:
Americas
Country:
United States
Featured company
Wells Fargo
Employees:
10000+
Turnover:
USD 72.3 billion
Industry:
Banking
About
Abstract
When former Wells Fargo CEO John Stumpf pushed his employees to sell eight Wells Fargo products per customer through cross-selling - he no doubt assumed it would be done with customers' consent. Instead, under pressure to meet aggressive and unrealistic sales targets, Community Bank staff opened 3.5 million bogus deposit and card accounts without customers' knowledge or permission. The scandal destroyed the bank's reputation for sound management and led to the Federal Reserve capping the bank's assets at USD2 trillion.
Settings
Time period
The events covered by this case took place in 2002-2016.Geographical setting
Region:
Americas
Country:
United States
Featured company
Wells Fargo
Employees:
10000+
Turnover:
USD 72.3 billion
Industry:
Banking