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Compact case
Case
-
Reference no. IMD-7-2361
Published by: International Institute for Management Development (IMD)
Originally published in: 2022
Version: 11.01.2022
Length: 5 pages
Data source: Published sources

Abstract

When former Wells Fargo CEO John Stumpf pushed his employees to sell eight Wells Fargo products per customer through cross-selling - he no doubt assumed it would be done with customers' consent. Instead, under pressure to meet aggressive and unrealistic sales targets, Community Bank staff opened 3.5 million bogus deposit and card accounts without customers' knowledge or permission. The scandal destroyed the bank's reputation for sound management and led to the Federal Reserve capping the bank's assets at USD2 trillion.

Time period

The events covered by this case took place in 2002-2016.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Wells Fargo
Employees:
10000+
Turnover:
USD 72.3 billion
Industry:
Banking

About

Abstract

When former Wells Fargo CEO John Stumpf pushed his employees to sell eight Wells Fargo products per customer through cross-selling - he no doubt assumed it would be done with customers' consent. Instead, under pressure to meet aggressive and unrealistic sales targets, Community Bank staff opened 3.5 million bogus deposit and card accounts without customers' knowledge or permission. The scandal destroyed the bank's reputation for sound management and led to the Federal Reserve capping the bank's assets at USD2 trillion.

Settings

Time period

The events covered by this case took place in 2002-2016.

Geographical setting

Region:
Americas
Country:
United States

Featured company

Wells Fargo
Employees:
10000+
Turnover:
USD 72.3 billion
Industry:
Banking

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