Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 04/2022
Length: 12 pages
Data source: Published sources
Abstract
In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and Artificial Intelligence, and grew it into a USD3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos's eye. And nothing good comes when Jeff Bezos notices you and decides to compete. After a first attempt to challenge Stitch Fix in June 2017 with Prime Wardrobe, Amazon unveiled Personal Shopper in 2019, a new service that worked similar to Stitch Fix. Will Bezos do to Lake's Stitch Fix what he did to Barnes & Noble with books? Or will Stitch Fix be able to fend off the retail giant Amazon?
Time period
The events covered by this case took place in 2011-2021.Geographical setting
Region:
Americas
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 04/2022
Length: 12 pages
Data source: Published sources
About
Abstract
In 2011 Katrina Lake launched a new type of online retailing, Stitch Fix, a personal styling service based on a mix of human creativity and Artificial Intelligence, and grew it into a USD3.6B company. Like many other successful retail businesses, it rapidly caught Jeff Bezos's eye. And nothing good comes when Jeff Bezos notices you and decides to compete. After a first attempt to challenge Stitch Fix in June 2017 with Prime Wardrobe, Amazon unveiled Personal Shopper in 2019, a new service that worked similar to Stitch Fix. Will Bezos do to Lake's Stitch Fix what he did to Barnes & Noble with books? Or will Stitch Fix be able to fend off the retail giant Amazon?
Settings
Time period
The events covered by this case took place in 2011-2021.Geographical setting
Region:
Americas
Related
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 04/2022
Length: 12 pages
Data source: Published sources