Product details

ElasticRun, a B2B startup had enabled the rural stores known as Kiranas across India to source FMCG products from leading brands. This had helped the stores to increase their revenue. The company had delivered the items ordered by Kirana stores by operating a crowdsourced logistics network and had used AI and machine learning to automate its logistics service. The company in February 2022, had raised USD330 million from investors. The investment was to be utilised to expand the company's rural reach across India. However, it would come across several challenges. The grocery business was complex and had several pain points. India was one of the most complex and expensive logistics markets in the world. The country had issues such as paucity of quality infrastructure, unorganised participants, subpar information, and lack of best practices. In this backdrop, would ElasticRun be able to expand its reach rural reach across India?