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Case
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Reference no. E767
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2022
Version: 10 February 2022
Revision date: 29-Apr-2022
Length: 14 pages
Data source: Field research

Abstract

This case follows the formation and growth of Guild, a company founded on the mission to unlock opportunity for America's workforce through education and upskilling for working employees. By connecting employees to educational programs through its three-sided marketplace, Guild increased access to learning opportunities for employees, improved retention and employee satisfaction for companies, and drove higher numbers of learners for universities. The case explores several leadership dilemmas in the context of Guild's rapid growth and success.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Americas
Country:
United States

About

Abstract

This case follows the formation and growth of Guild, a company founded on the mission to unlock opportunity for America's workforce through education and upskilling for working employees. By connecting employees to educational programs through its three-sided marketplace, Guild increased access to learning opportunities for employees, improved retention and employee satisfaction for companies, and drove higher numbers of learners for universities. The case explores several leadership dilemmas in the context of Guild's rapid growth and success.

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Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Americas
Country:
United States

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