Product details

The case discusses the Food safety standards deployed by AG foods, a leading brand from India in packaged ready-to-eat food products industry. The company has a strong foothold in foreign markets where people from Indian-subcontinent resides and consume its delicacies round the year. The issue arises when AG Foods company faces allegations from US FDA for using sub-standard quality of ingredients in its product line. Needless to mention, in a developing country like India which is regionally and culturally diverse it is always hard to enforce standards. Moreover, it entails mismatch when the food safety standards of the importing country do not match with the standards of the exporting country. This case study tries to shed light on how the food safety standards of India is different from that of developed nations and why it is important that India develops universally acceptable food standards to avoid rejection of exported food and snacks in the foreign market. The case also reflects the ethical standards of business towards the consumers who are often left unawares about the safety standards.