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Supplementary software
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Reference no. 9-111-711
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Rice University); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 2011
Format: .xlsx
Data source: Field research
Topics: Loyalty; Information management; Profitability analysis; Marketing information systems; Change management; Customer profitability; Customer Relationship Management (CRM)
Share a link: https://casecent.re/p/183850
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Abstract

This software is to accompany the case.
Location:
Nevada
Industry:
Gaming
Size:
USD900 million revenues
Other setting(s):
2005
Case
-
Reference no. 9-106-029
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Rice University); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 September 2006
Length: 25 pages
Data source: Field research
Topics: Loyalty; Information management; Profitability analysis; Marketing information systems; Change management; Customer profitability; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 9-113-S07
Spanish language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Rice University); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 September 2006
Length: 26 pages
Data source: Field research
Topics: Change management; Customer profitability; Customer relationship management; Information management; Marketing; Marketing information systems; Profitability; Profitability analysis
View full details
Case
-
Reference no. 9-121-P05
Portuguese language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Harvard Business School); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 12 September 2006
Length: 27 pages
Data source: Field research
Topics: Change management; Customer profitability; Customer relationship management; Information management; Marketing; Marketing information systems; Profitability; Profitability analysis
View full details

About

Abstract

This software is to accompany the case.

Settings

Location:
Nevada
Industry:
Gaming
Size:
USD900 million revenues
Other setting(s):
2005

Related

Case
-
Reference no. 9-106-029
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Rice University); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 September 2006
Length: 25 pages
Data source: Field research
Topics: Loyalty; Information management; Profitability analysis; Marketing information systems; Change management; Customer profitability; Customer Relationship Management (CRM)
View full details
Case
-
Reference no. 9-113-S07
Spanish language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Rice University); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 12 September 2006
Length: 26 pages
Data source: Field research
Topics: Change management; Customer profitability; Customer relationship management; Information management; Marketing; Marketing information systems; Profitability; Profitability analysis
View full details
Case
-
Reference no. 9-121-P05
Portuguese language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Dennis Campbell (Harvard Business School); Francisco de Asis Martinez-Jerez (Harvard Business School); Marc J Epstein (Harvard Business School); Joshua Bellin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2021
Version: 12 September 2006
Length: 27 pages
Data source: Field research
Topics: Change management; Customer profitability; Customer relationship management; Information management; Marketing; Marketing information systems; Profitability; Profitability analysis
View full details