Product details

This chapter is excerpted from 'Protecting the Brand, Volume II'. This book follows Volume I, which provides a unique combination of legal and business best practices related to intellectual property protection. This second volume showcases US states' specific legal statutes and examples related to the legal approach to counterfeiting and grey market issues. The primary emphasis is to provide advice to companies navigating the complex US legislation and also provide a single source of reference for both law practitioners and those tasked with intellectual property rights enforcement and compliance who need to understand the applicable US state legislation. Both volumes of this book are focused on leveraging trademark enforcement while also commenting on copyright and patent enforcement, establishing a framework for successful brand protection in the future.