Subject category:
Finance, Accounting and Control
Originally published in:
2022
Length: 12 pages
Data source: Generalised experience
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Abstract
DronTeK Solutions is an innovative company focused on expanding its market position in the drone industry. This case study examines several management control challenges faced by the company concerning its strategic orientation, business model, key performance indicators, and main activities within the value chain. DronTeK Solutions has successfully diversified its range of activities within the drone market and achieved excellent customer satisfaction, but it must start to show its capacity to generate profits. Presently, the co-founders of the company are concerned about various risks and uncertainties that could jeopardise its comfortable position in the drone delivery market.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.About
Abstract
DronTeK Solutions is an innovative company focused on expanding its market position in the drone industry. This case study examines several management control challenges faced by the company concerning its strategic orientation, business model, key performance indicators, and main activities within the value chain. DronTeK Solutions has successfully diversified its range of activities within the drone market and achieved excellent customer satisfaction, but it must start to show its capacity to generate profits. Presently, the co-founders of the company are concerned about various risks and uncertainties that could jeopardise its comfortable position in the drone delivery market.