Product details

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Abstract

Fast Retailing Co Ltd's UNIQLO brand (UNIQLO) was planning to relaunch J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion brand faced a challenging decision regarding whether to reintroduce the higher-priced collaboration brand amidst this unprecedented situation.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Industry:
Size:
Large
Other setting(s):
2020

About

Abstract

Fast Retailing Co Ltd's UNIQLO brand (UNIQLO) was planning to relaunch J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion brand faced a challenging decision regarding whether to reintroduce the higher-priced collaboration brand amidst this unprecedented situation.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2020

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