Subject category:
Marketing
Published by:
Darden Business Publishing
Version: 26 August 2010
Revision date: 23-Aug-2011
Length: 10 pages
Data source: Published sources
Abstract
The purpose of this note is to prepare the student for a series of exercises in making Marketing Economics calculations. These calculations are not replacements for spreadsheets or more detailed economic calculations such as net present value or return on investment. They are 'back of the envelope' estimates that can easily be communicated to others to buttress arguments about what a comapny should or should not do in a decision situation.
About
Abstract
The purpose of this note is to prepare the student for a series of exercises in making Marketing Economics calculations. These calculations are not replacements for spreadsheets or more detailed economic calculations such as net present value or return on investment. They are 'back of the envelope' estimates that can easily be communicated to others to buttress arguments about what a comapny should or should not do in a decision situation.