Subject category:
Entrepreneurship
Originally published in:
2022
Version: 30-Mar-2022
Length: 15 pages
Data source: Field research
Abstract
This is the third and final part of a case that follows the evolution of the Scottish pet food firm, Bella & Duke. It asks participants to evaluate three strategic choices facing Bella & Duke as it seeks to scale the venture. This third part of the case can either be taught as a standalone or in conjunction with one or both of the other two parts. The first part of the case - 'Raw Goodness'. - asks participants to design a business model canvas for a feasibility trial. The second part of the case - 'RG Pet Foods' - asks participants to redesign a business model canvas and consider finance options on the journey to start-up viability.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Europe
Country:
United Kingdom
Location:
Scotland
Featured company
Bella and Duke
Employees:
11-50
Turnover:
GBP 5.7 million
Type:
Public company
Industry:
Pet food industry
Featured protagonists
- Mark Scott (male), CEO
- Tony Ottley (male), COO
- Kevin Dorren (male), Chairman
Subject category:
Entrepreneurship
Originally published in:
2022
Version: 2-May-2022
Length: 7 pages
Data source: Field research
Subject category:
Entrepreneurship
Originally published in:
2022
Version: 27-Apr-2022
Length: 4 pages
Data source: Field research
Subject category:
Entrepreneurship
Originally published in:
2022
Version: 30-Mar-2022
Length: 8 pages
Data source: Field research
About
Abstract
This is the third and final part of a case that follows the evolution of the Scottish pet food firm, Bella & Duke. It asks participants to evaluate three strategic choices facing Bella & Duke as it seeks to scale the venture. This third part of the case can either be taught as a standalone or in conjunction with one or both of the other two parts. The first part of the case - 'Raw Goodness'. - asks participants to design a business model canvas for a feasibility trial. The second part of the case - 'RG Pet Foods' - asks participants to redesign a business model canvas and consider finance options on the journey to start-up viability.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Europe
Country:
United Kingdom
Location:
Scotland
Featured company
Bella and Duke
Employees:
11-50
Turnover:
GBP 5.7 million
Type:
Public company
Industry:
Pet food industry
Featured protagonists
- Mark Scott (male), CEO
- Tony Ottley (male), COO
- Kevin Dorren (male), Chairman
Related
Subject category:
Entrepreneurship
Originally published in:
2022
Version: 2-May-2022
Length: 7 pages
Data source: Field research
Subject category:
Entrepreneurship
Originally published in:
2022
Version: 27-Apr-2022
Length: 4 pages
Data source: Field research
Subject category:
Entrepreneurship
Originally published in:
2022
Version: 30-Mar-2022
Length: 8 pages
Data source: Field research